Etsy Jewelry Artisans

Etsy Jewelry Artisans is a collective of people who make and sell high-quality (and often more expensive) art jewelry, many of whom felt that the existing customer-base there was not meeting our needs. We decided to organize for the purpose of drawing more of our target customers to Etsy, and collaborating in some well-placed advertising which represents the upscale work we produce.

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Location: Stone Mountain, Georgia, United States

Pippit Carlington works in several mediums; including acrylics, watercolor, drawing, clay sculpture, and jewelry. A multicultural influence is evident in her work reflecting a diverse heritage of Iroquois Indian, Hawaiian, Russian Jewish, and French Canadian. She is strongly influenced by nature, political and social issues, and uses her art to educate the public. Pippit has received formal art training at Callenwolde Center for the Arts, The Atlanta College of Art, and Atlanta Jeweler’s School and Studios. She has sold and exhibited her art at numerous stores/galleries. She has participated in the following art shows; The Sandy Springs Festival Annual GA. Microenterprise Network Conference For Sisters Only The Spring Fling at Simpsonwood Sweet Auburn Festival Inman Park Festival Arts In The Garden Goodwill Christmas Bazaar United Way Christmas Art Show AutumnFest She has also marketed her work on Ebay and more recently ETSY, both online venues, and is coordinator of The Art Jewelry Collective, a group of jewelry artists with Etsy online stores in an effort to bring more customers with high-end taste to the site.

Monday, September 18, 2006

Demographic Groups By Target Customer Age

The group discussion which began on Etsy's messageboard under (Street Teams) identified two demographics we would like to market to: 25-40 year-olds, and 40-60 year-olds. The 25-40 demographic group is organized by Ahna, LavaJewelry, and BCYRJewelry, and the 40-60 demographic group, by me. All organizers will be working together on many of our endeavors. Ultimately, we would like to develop various sub-groups dictated by the interests and specialties of our members, and encourage volunteers who would like to help out with particular parts of this work. If we have active participation, the community we build will be richer for it; (no pun intended).

25-40 Target Age Demographic


Blogger alexandrasjewelry said...

I would like to be added to both groups.

8:44 AM  

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