Etsy Jewelry Artisans

Etsy Jewelry Artisans is a collective of people who make and sell high-quality (and often more expensive) art jewelry, many of whom felt that the existing customer-base there was not meeting our needs. We decided to organize for the purpose of drawing more of our target customers to Etsy, and collaborating in some well-placed advertising which represents the upscale work we produce.

My Photo
Location: Stone Mountain, Georgia, United States

Pippit Carlington works in several mediums; including acrylics, watercolor, drawing, clay sculpture, and jewelry. A multicultural influence is evident in her work reflecting a diverse heritage of Iroquois Indian, Hawaiian, Russian Jewish, and French Canadian. She is strongly influenced by nature, political and social issues, and uses her art to educate the public. Pippit has received formal art training at Callenwolde Center for the Arts, The Atlanta College of Art, and Atlanta Jeweler’s School and Studios. She has sold and exhibited her art at numerous stores/galleries. She has participated in the following art shows; The Sandy Springs Festival Annual GA. Microenterprise Network Conference For Sisters Only The Spring Fling at Simpsonwood Sweet Auburn Festival Inman Park Festival Arts In The Garden Goodwill Christmas Bazaar United Way Christmas Art Show AutumnFest She has also marketed her work on Ebay and more recently ETSY, both online venues, and is coordinator of The Art Jewelry Collective, a group of jewelry artists with Etsy online stores in an effort to bring more customers with high-end taste to the site.

Friday, September 29, 2006

New Blog Location and New Name

The 40-60 group has just decided on a new name; the Art Jewelry Collective. We will be moving to this new blog on blogspot;

This one will be left up for awhile just to be sure that others know where to find us.

Thanks for your patience in this matter;

Pippit Carlington
Art Jewelry Collective

Tuesday, September 26, 2006

Update on Group Composition, Format, and Future Plans

Since my last posting, both groups have become individuated, and it was decided to do away with the unbrella group known by the name on the heading of this blog while both groups take their own direction.

The 40-60 demographic group (for lack of a better word at this time) has been hard at work developing its advertising plans, assigning organizational roles, and is in the process of choosing its own name. We are looking into various options in both online, and print advertising, as well as the possibility of opening a complete website to host members' bios, jewelry photos, and links to Etsy. We would like for the site to be fully self-supporting from member contributions and/or adspace rental in a number of creative forms. Depending on space constraints and how soon this happens, we may operate out of that site completely or we may create a new blog at blogspot at which to post our news once the name change takes place.

We now have a Treasurer, and also a source for a low-cost professional ad to be drawn up, the design of which can then be used for many future online and print purposes.

Committees are being planned to work on various facets of marketing, including researching and attracting a list of gallery clients to Etsy, promo material for show-packets, and identifying and marketing to other untapped demographic populations other than age who are ready, willing, and able to purchase art jewelry, (just to name a few things that are in the works).

We are developing a growing list of ad forms, contracts, and media kits, forming important relationships with ad representatives in a number of places, and assessing which advertising will give us the most bang for our buck, and in which order.

Monday, September 18, 2006

Demographic Groups By Target Customer Age

The group discussion which began on Etsy's messageboard under (Street Teams) identified two demographics we would like to market to: 25-40 year-olds, and 40-60 year-olds. The 25-40 demographic group is organized by Ahna, LavaJewelry, and BCYRJewelry, and the 40-60 demographic group, by me. All organizers will be working together on many of our endeavors. Ultimately, we would like to develop various sub-groups dictated by the interests and specialties of our members, and encourage volunteers who would like to help out with particular parts of this work. If we have active participation, the community we build will be richer for it; (no pun intended).

25-40 Target Age Demographic